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Santa Claus Inc. is well and profitable Wholesale Mitchell Marner Jersey , right through recessions, depressions and just about any economic scenario. The reason why his marketing strategies work better than yours, is because he uses solid, dyed-in-the-wool psychology. He knows he doesn't have to use new fangled techniques Cheap Tyler Ennis Jersey , when his simple marketing has stood the test of time.
If you don't believe in Santa, you'd better change your mind, because the fat man from the north pole rocks on and you too can do the same if you stick to the basics. Find out if your product or service matches up by reading the article below.
Jingle Bells, Jingle Bells Cheap Jake Gardiner Jersey , Jingle All the Way...
If you go to the heart of Santa's marketing, the one word you come away with is 'consistency'. Generation after generation have been exposed to one brand, one message, and the same powerful imagery. Just like Mercedes own the term 'luxury' and Volvo owns the term 'safety' Cheap Morgan Rielly Jersey , Santa owns the word 'hope'. Every kid worth his Nintendo, hopes he's got enough points on the goodness scale to justify a mountain of gifts.
Yet, most companies get tired of their own brand. They chop, change and pour thousands (if not millions) of dollars into a bottomless pit of mindless change. Take a look at McDonald's advertising Cheap Frederik Andersen Jersey , for instance. McDonald's own the word family outing yet their ads have been straying down the teenager path. Does it make sense to consistently occupy one niche? You bet it does! Families go out with their kids to McDonalds. These kids sprout into budget-conscious teenagers that hang out at McDonalds. They have kids and grandkids and guess where they all end up. At the big yellow 'M', that's where!
Santa doesn't waver. His customers are kids. Like several marketers, he might have been sorely tempted to enter the gift market. With bad advice, he would have tried to get to teenagers Cheap Michael Hutchinson Jersey , adults and everyone. Can you see the magic still working? Even the tiniest of niches is huge and niches have a way of expanding by themselves.
At the end of the day, it's the consistency that takes the jingle all the way to the bank. Too many companies lose focus and give you seven reasons why you should buy from them. Santa sticks to one: Be a 'good' kid or you can keep hoping!
You Can Spot Him in the Middle of a Crowded Sky
Do you know anyone who comes to visit on a sleigh in the middle of the night? With reindeer and gifts? The reason why Santa stands out so vividly in our memories is because he's different. The postman does the same thing, but leaves without the flourish.
It's really important to work out how your marketing message differs. Santa's core marketing term is not built solely on consistent branding but also on a very hard-nosed differentiation. Too much communication out there fits in with what's safe. Customers have just one slot in their mind. You have to enter that slot at such an obtuse angle that they remember you for life.
Rose Richards runs Office Doctor. The term that set her apart from all the rest of the administration crowd is the term, Small business pain relief. Can you imagine your reaction when you hear something like that? The human mind is intensely curious and a marketing statement like that is pure bait. You want to know what pain relief she brings and how she goes about it-specially if you're the one in pain. That's only half the story.
The construction of the message elevates her from simple number crunching to brain surgery and makes her unique.
If you want differentiation you need look no further than the guiding light of Santa's sleigh-- Rudolph Cheap William Nylander Jersey , with his shiny nose. Can you even remember the names of the rest of the eight reindeer?
One very important point, however, is that the marketing message isn't just different, but also customer-oriented. Rose takes the clutter out of administration and Rudolph provides a beacon for clearer navigation.
If you don't have a benefit for the customer Cheap Connor Brown Jersey , just being different is going to get you nowhere.
Give and You Shall Receive
How many of you are out there networking like crazy? Trying desperately to fill in your steadily depleting bank reserves? You want, want, want! Take a look at Santa's style.
He's into giving first. If you probe deep into your mind, you'll find the people you like best are those who have given you their time Cheap Nikita Zaitsev Jersey , their money or their knowledge. You trust them, and it's very hard to say no when they ask you for a favour in return.
The deepest core of human emotions is fear. Every single product or service, without exception, is sold on the basis of turgid fear. The only known antidote to fear is TRUST. When trusts struts upwards Cheap Patrick Marleau Jersey , fear banishes itself to penguin land. The more you pile up the trust, the more you can do business.
Wouldn't Santa be able to sell you just about anything? Would he be able to cross-sell and up-sell product?
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